YOU MAKE THEM DO IT
You, doing things that most people wouldn’t even consider. Drawing a line that’s rarely inbounds. Descending at speeds that would give your underwriter pause. Pushing yourself in ways nature and gravity never intended. As long as you’re relentlessly pushing forward, they will too. When you stop, that’s when they’ll stop. They’re obsessing over your passion. Destroying more helmets in testing and development than some brands even create. They’re agonizing over vent sizes and inseam lengths. Pouring our years, our hearts, and their sweat, into one insole, one goggle, and one helmet at a time. Plainly said, being there when you need them most.
KEEP STRIVING FOR FURTHER, FASTER AND BETTER. THEY’LL KEEP MAKING THE GEAR THAT GETS YOU THERE.
Giro was founded more than 30 years ago by Jim Gentes, a man with an obsession for design and answering unmet needs. That obsession led him to start making his own products, and ultimately resulted in a company committed to serving the rider through personal expression and advanced performance. Their world has changed dramatically in the past three decades, but Giro has remained steadfastly committed to serving enthusiast riders. They are and always will be a product brand. They argue for weeks about the difference of less than a millimetre in a footwear last, of a head form or the chamfered edge of a vent. They are the brand that sweats the details. From an opening price point helmet to the fit and fabric of their t-shirts to the positive click that the Switchblade makes when the chin bar is engaged. It’s that attention to detail that sets Giro apart. They understand that riding is more than just a fleeting hobby or a passing fad. Riding is the best part of a great life and your equipment deserves attention to the smallest of details. It’s because you keep climbing. That’s why they do what they do. So as long as you keep striving for faster, bigger and better, they’ll keep making the gear that gets you there.
GIRO – THEY’LL STOP WHEN YOU STOP